Audi Design UNIverse Workshop

tags: | in: Automotive Design , Design Schools 3 December 2012
Audi Design UNIverse Workshop

Audi invited four European design universities to “Audi Design UNIverse” in Ingolstadt to present their projects and discuss design focusing on mobility, materials and emotions.

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On November 22–23 2012 students from four universities were invited to Ingolstadt to show and discuss their projects with the Audi Design team.

Audi Head of Exterior Design Achim Badstubner discusses a model from the Dream Car project Audi Concept Scale models

The invited schools were the Academy of Fine Arts and Design in Bratislava (Slovakia), Scuola Politecnica di Design in Milan (Italy), the Offenbach University of Art and Design (Germany) and the Royal College of Art London (Great Britain).

Audi Epiphany Concept Sketches by RCA students Shihan Pi and Yjing Zhang

The young designers talked with the Audi team about visions and trends in design and emotionality.

Audi GTron Concept by Iman Baradaran Sedati - Design Sketch Audi GTron Concept by Iman Baradaran Sedati - Design Sketch

The GTron Concept by Audi GTron Concept by Iman Baradaran Sedati from University of Art and Design Offenbach

“University collaborations like this are an excellent opportunity to recruit young professionals,” says Wolfgang Egger, head of Audi Design. “Many designers have taken this path to a job at Audi.”

Audi Wood Aerodynamics Concept - Model by Adrian Mankovecky Audi suit Concept by Cherica Haye and Nir Siegel - Scale model

All in all, 42 students designed 46 models concerning mobility, materials and emotions. Among them were potential solutions to traffic issues during Expo Milano 2015.

Audi Wood Aerodynamics Concept - CG animation by Adrian Mankovecky

Wood Aerodynamics Concept - 3D Animation by Adrian Mankovecky from the Academy of Fine Arts and Design in Bratislava

“Students’ models were innovative and uniquely interdisciplinary – smart solutions that blend automotive design with textile design, art and nature as inspiration.”

During their presentations in Ingolstadt, students described a variety of inspirations, conceptual approaches and design processes regarding their models.

Below we report some images from the different projects (check the full gallery here) and – for those who can understand German – an official video with some interviews.

Academy of Fine Arts and Design in Bratislava – “Wood Aerodynamics”

Wood Aerodynamics Concept by Pavol Kirnag

Audi Wood Aerodynamics Concept by Pavol Kirnag - Design Sketch

Audi Wood Aerodynamics Concept by Pavol Kirnag - Scale model

Wood Aerodynamics Concept by Robert Mucska

Wood Aerodynamics design sketch by Robert Mucska

Audi Wood Aerodynamics Concept by Robert Mucska - Scale model

Royal College of Art in London -

“Suit” Concept by Cherica Haye and Nir Siegel

Audi suit Concept by Cherica Haye and Nir Siegel - Scale model

“Epiphany” project by Shihan Pi and Yjing Zhang

Audi Epiphany Concept by Shihan Pi and Yjing Zhang - Design Panel Audi Epiphany Concept by Shihan Pi and Yjing Zhang - Design Panel

Audi Epiphany Concept by Shihan Pi and Yjing Zhang - Scale model

Audi Aureus Concept by Jinju Lee and Josep Ferriol Artero

Audi Aureus Concept by Jinju Lee and Josep Ferriol Artero - Design Panel Audi Aureus Concept by Jinju Lee and Josep Ferriol Artero - Design Panel

Audi Aureus Concept by Jinju Lee and Josep Ferriol Artero - Scale model

University of Art and Design Offenbach – Dream Car Project

Audi GT Concept by Vanessa Woznik

Audi GT Concept by Vanessa Woznik - Scale model

Audi GT Concept by Vanessa Woznik - Scale model

Scuola Politecnica di Design in Milan – Sedan for Expo 2015

LIMO Concept by Victor Diemer and Kentaro Tamamushi

The “LIMO” concept by students Victor Diemer and Kentaro Tamamushi from Scuola Politecnica di Design in Milan was conceived as a sedan to be used for transport during Expo 2015 in Milan.

Audi UNIverse Workshop – Video Report

(Source: Audi, stuartblakley.blogspot.com)

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