Audi Design UNIverse Workshop
Audi invited four European design universities to “Audi Design UNIverse” in Ingolstadt to present their projects and discuss design focusing on mobility, materials and emotions.
On November 22–23 2012 students from four universities were invited to Ingolstadt to show and discuss their projects with the Audi Design team.
The invited schools were the Academy of Fine Arts and Design in Bratislava (Slovakia), Scuola Politecnica di Design in Milan (Italy), the Offenbach University of Art and Design (Germany) and the Royal College of Art London (Great Britain).
The young designers talked with the Audi team about visions and trends in design and emotionality.
“University collaborations like this are an excellent opportunity to recruit young professionals,” says Wolfgang Egger, head of Audi Design. “Many designers have taken this path to a job at Audi.”
All in all, 42 students designed 46 models concerning mobility, materials and emotions. Among them were potential solutions to traffic issues during Expo Milano 2015.
“Students’ models were innovative and uniquely interdisciplinary – smart solutions that blend automotive design with textile design, art and nature as inspiration.”
During their presentations in Ingolstadt, students described a variety of inspirations, conceptual approaches and design processes regarding their models.
Below we report some images from the different projects (check the full gallery here) and – for those who can understand German – an official video with some interviews.
Academy of Fine Arts and Design in Bratislava – “Wood Aerodynamics”
Wood Aerodynamics Concept by Pavol Kirnag
Wood Aerodynamics Concept by Robert Mucska
Royal College of Art in London -
“Suit” Concept by Cherica Haye and Nir Siegel
“Epiphany” project by Shihan Pi and Yjing Zhang
Audi Aureus Concept by Jinju Lee and Josep Ferriol Artero
University of Art and Design Offenbach – Dream Car Project
Audi GT Concept by Vanessa Woznik
Scuola Politecnica di Design in Milan – Sedan for Expo 2015
The “LIMO” concept by students Victor Diemer and Kentaro Tamamushi from Scuola Politecnica di Design in Milan was conceived as a sedan to be used for transport during Expo 2015 in Milan.
Audi UNIverse Workshop – Video Report
(Source: Audi, stuartblakley.blogspot.com)