The project was completed for the spring 2012 graduating class of the Transportation Design Course at the Art Center College of Design.
The iGo car sharing service – designed for the Apple brand – comprises of three vehicles, called iMe, iUs and iWe.
These vehicles are only available with a subscription to the iGo service and are interconnected with the Siri service which allows easy integration with the customers’ schedule of activities and needs.
‘Apple moves me’ – For those days the subway or a cab won’t suffice, the iMe has you covered. This fully electric vehicle running autonomously off Apples Cloud will make your city commute calm and quick.
‘Moving us’ – By changing the roof line and interior seating of the iWe, the iUs is born. Whether a date out with the significant other or the curvy back roads, the iUs is perfect for one on one time. It’s also the only Apple Vehicle able to be manually driven by the occupant.
‘When everyone and everything has to go’ – The iWe’s primary use will be found in the suburbs where space is abundant and ones daily commute includes a freeway. With suburban parking not a problem, iWe’s will be available for extended subscriptions of six month intervals.
The iWe and iUs make use of Tesla’s Lithium-ion battery on chassis design. This provides structural advantages, low center of gravity and excellent wait distribution.
About the Designer
Shane Baxley holds a BS in Transportation Design from the Art Center College of Design in Pasadena, CA. Among his part works is the Hyundai Aebulle Concept that we presented back in 2010.
(Image Courtesy: Shane Baxley for Car Body Design)