The project was developed at the Volkswagen’s Design Center in Wolfsburg – Interior Design department, under the supervision of Prof. Erich Kruse and Volkswagen Interior Designer Leonard Natterer.
The original design language takes inspiration from 20th Century Modern Art, and in particular from modern sculpture, Kinetic Art and Op-Art (or Optical Art) – a style that makes use of optical illusions.
Depending on the observer’s point of view and perspective, the Optism shows a different surface character through the use of a visual illusion created by the distinctive longitudinal elements that run along the vehicle’s length and define a three-dimensional grid and pattern.
The effect aims at creating an interaction between the object and the viewer similar to that of a sculpture.
This aesthetic language is adopted for the main exterior shape, for the interior – in the variable architecture of the seats – as well as for the wheels and the front and rear fascias.
As Sangwoo Lee explains, “The car has logical directions lines and simple basic forms and proportion […] based on Volkswagen design language.”
“The Combination the emotional art and design is the interesting key of 21C design. The first idea was to apply artists’ philosophy to car design in order to find a new vision through art history.”
About the Designer
Sangwoo Lee is a Korean design student who has completed the Industrial Design Course at HBK Braunschweig University of Art in Germany.
(Image Courtesy: Sangwoo Lee)