Volkswagen Optism Concept

New Designers 23 Feb 2012
Volkswagen Optism Concept

The Volkswagen Optism is a study of a futuristic vehicle with a design inspired by Optical Art. The author is Sangwoo Lee from HBK Braunschweig University of Art in Germany.


Volkswagen Optism Concept The Volkswagen Optism Concept was a thesis project for the industrial design course at HBK Braunschweig University of Art in Braunschweig, Germany.

The project was developed at the Volkswagen’s Design Center in Wolfsburg – Interior Design department, under the supervision of Prof. Erich Kruse and Volkswagen Interior Designer Leonard Natterer.

The original design language takes inspiration from 20th Century Modern Art, and in particular from modern sculpture, Kinetic Art and Op-Art (or Optical Art) – a style that makes use of optical illusions.

Volkswagen Optism Concept Design Sketches Volkswagen Optism Concept Design Sketches

Depending on the observer’s point of view and perspective, the Optism shows a different surface character through the use of a visual illusion created by the distinctive longitudinal elements that run along the vehicle’s length and define a three-dimensional grid and pattern.

Volkswagen Optism Concept Design Process Volkswagen Optism Concept Interior Design Sketch

The effect aims at creating an interaction between the object and the viewer similar to that of a sculpture.

Volkswagen Optism Concept Details

This aesthetic language is adopted for the main exterior shape, for the interior – in the variable architecture of the seats – as well as for the wheels and the front and rear fascias.

Volkswagen Optism Concept - Scale model Volkswagen Optism Concept - Scale model

As Sangwoo Lee explains, “The car has logical directions lines and simple basic forms and proportion […] based on Volkswagen design language.”

Volkswagen Optism Concept - Scale model Volkswagen Optism Concept - Scale model

“The Combination the emotional art and design is the interesting key of 21C design. The first idea was to apply artists’ philosophy to car design in order to find a new vision through art history.”

Volkswagen Optism Concept Details

About the Designer

Sangwoo Lee is a Korean design student who has completed the Industrial Design Course at HBK Braunschweig University of Art in Germany.

Contact Details:

(Image Courtesy: Sangwoo Lee)

Image Gallery

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