The New Beetle was first unveiled at the 2011 Shanghai Auto Show in April. Compared to the 1998 New Beetle, the redesigned model is totally different.
The exterior is characterized by a lower profile and a wider stance, and takes some inspirations from the 2005 Ragster Concept, a hot rod based on the New Beetle.
The design team responsible for its development was led by Walter de Silva and Klaus Bischoff and included Marc Lichte (exterior team leader), Chris Lesmana (exterior), Nisan Kucam (exterior), Tomasz Bachorski (interior – team leader), Ingo Brückmann (interior), Oona Scheepers (Colour and Trim team leader), Susanne Gerken (Colour and Trim).
“The Beetle is now characterized by a clean, self-confident and dominant sportiness. The car not only has a lower profile; it is also substantially wider, the front bonnet is longer, the front windscreen is shifted further back and has a much steeper incline. All of this creates a new dynamism,” explains Klaus Bischoff.
“The gain in length means that the roof could be extended further, the front windscreen could be shifted back, and the rear section could follow the contour of the original Beetle. The new focal point is the C-pillar.
“All of this gives the Beetle a powerful appearance with muscular tension.”
The interior features a number of elements reminiscent of the original beetle, while avoiding a rétro look.
Among these are the extra glovebox (“Beetle box”) integrated in the front facia whose lid folds upward and the optional auxiliary instruments above the audio system: oil temperature, clock with chronometer function and boost pressure gauge.
The powertrains are focused on efficiency: the European 1.6 TDI reaches 4.3 l/100 km and the American 2.0 TDI achieves 33 mpg.
The New Beetle will be launched worldwide and will be available with 3 equipment lines: “Beetle” (base version), “Design” (mid line) and “Sport” (top version).
Two special versions – the “Black Turbo” and “White Turbo” – based on the Beetle Sport 2.0 TSI DSG (147 kW/200 PS) will be available for the European and North American markets.