Growler E 2011 Concept

Concept Cars 24 Feb 2011
Growler E 2011 Concept

Created by designers Bo Zolland from Vizualtech and Robert Palm, the Growler E 2011 Concept pays homage to the Jaguar E-Type and reinterprets the brand’s design language taking inspiration from its classic models.

In 2011, the legendary Jaguar E-Type is celebrating its 50th anniversary, as it was first presented at the Geneva Motor Show in 1961.

Growler E 2011 Concept

On the occasion of this anniversary and upon the request of a Swiss businessman, designers Bo Zolland from Vizualtech and Robert Palm have developed a sports car inspired by the legend.

Growler E 2011 ConceptThe Concept is based on the Jaguar XKR with a supercharged 5.0 Liter V8, remapped to deliver 600 hp instead of the standard 510 hp.

The composite body is glued on a chassis made of a central carbon fibre core, on which two tubular frames are bolted at the front and rear, supporting engine, steering, transmission and suspensions.

The majority of the components and the interior gear are taken from the Jaguar XKR. Thanks to a lighter chassis, the weight is only 1550 kg, about 200 kg less than the Jaguar XKR, which serves as technical basis.

Growler E 2011 ConceptThe designers have commented: “Everyone doesn’t like the direction taken lately by Jaguar design, initiated by the Jaguar XF and confirmed by the new XJ. “

“There are still many friends of the noble English brand who are nostalgic of the sensual shapes of the XK 120, Mark II, XJ6 and, last but not least, the fantastic Jaguar E-Type.”

“This project was born in the mind of one of these nostalgic fans, who wanted to see the original style again, but up to date and with the latest technology.”

According to Vizualtech, the Growler E 2011 Concept could be produced in a small, hand-built series, if there is some demand.

Growler E 2011 Concept Growler E 2011 Concept

About the designers

Vizualtech is a Swedish design studio, founded by Bo Zolland in 1999. Robert Palm is an independent designer based in Switzerland.

For more information visit

Image Gallery

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Leave a Comment


    The Growler looks awesome, an instant classic.

  2. 27/2/2011

    vehicle that is so special


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